Mr Vegas, owned by leading gaming operator Videoslots, has walked onto the oche as the new title sponsor of the PDC's Grand Slam of Darts in a landmark move for the Malta-based operator.
Under this multi-year deal, Mr Vegas will also become title sponsor of the popular Grand Slam of Darts and Nordic Darts Masters events, and has agreed a round of 'Mr Vegas Darts Nights' with the PDC across the UK to connect players and fans with legends of the sport.
With the deal, Mr Vegas further strengthens its visibility in the UK and the Nordics in line with the company's ambition to become one of the most beloved and approachable casino brands.
The Mr Vegas Grand Slam of Darts is being held at Aldersley Leisure Village in Wolverhampton from November 11-19 2023, with former champions including darts legend Phil Taylor and Michael van Gerwen, three-time winner Gerwyn Price and last year's victor, Michael Smith, who also won the 2022/23 PDC World Darts Championship.
The next Mr Vegas Nordic Darts Masters is scheduled for June 2024 in Copenhagen, Denmark, as part of the PDC's World Series of Darts global tour.
Both events are televised live, with a complete coverage of the finals being broadcast in the UK and several other countries.
Ulle Skottling, Deputy CEO at Mr Vegas, said: "This partnership comes at the right time for us, and to be the title sponsor at two of the biggest darts events in the world is a huge opportunity for Mr Vegas.
"We believe our brand has a great connection with the sport, bringing 'that Vegas feeling' to darts and are thrilled to see Mr Vegas associated with the sport on a global scale."
PDC Chief Executive Matthew Porter added: "Mr Vegas is one of the casino industry's up-and-coming operators and we are delighted that they will be sponsoring two of the best PDC events in the calendar in a multi-year exclusive partnership.
"We look forward to seeing the Mr Vegas brand up in lights in Wolverhampton."
Ticket information for the 2024 Mr Vegas Nordic Darts Masters will be confirmed in due course.