The Paddy Power World Darts Championship sees Prostate Cancer UK linking up with the PDC for the first time, but the charity has already benefitted hugely from fundraising within the sport.
This year's World Darts Championship will feature THE BIG 180 campaign, aiming to get 180,000 people to use Prostate Cancer UK's simple online risk-checker, while Paddy Power will donate £1,000 to the charity for every 180 hit during the event.
That could lead to a potential £1 million donation to Prostate Cancer UK to fund research into the disease, while fans attending the tournament will also be able to make donations while enjoying Paddy Power's activities in the Fans' Village.
However, Prostate Cancer UK has already benefitted through over £460,000 in fundraising organised in darts through Tracy Fletcher.
Tracy's partner was diagnosed with prostate cancer eight years ago, leading to her setting up a range of fundraising activities under the "Team Darts" moniker.
She also inspired three-time BDO World Champion Martin Adams to tell his own prostate cancer story, as he joined Dennis Priestley in being public during their battle against the disease.
"We're proud to work alongside Prostate Cancer UK and it's wonderful to know that funds raised by Paddy Power will allow them to get men diagnosed earlier and more accurately," she said.
"Knowing that every darts player that stands on the oche at the Ally Pally will be shaping a better future for others is absolutely incredible.
"Early diagnosis is key with this disease, so by educating men about their risk via the online risk checker, I'm convinced that this tournament will save lives."
Tracy's partner was diagnosed by chance after researching the origins of the "Man of Men" pin badge worn by Sky Sports presenter Jeff Stelling on Soccer Saturday.
"We knew nothing about this disease until we saw Jeff wearing the badge," she added. "It's no exaggeration to say that Jeff helped change our lives."
The "Man of Men" pin badge has been worn by a wide range of darts players in recent years in support of Prostate Cancer UK, including two-time World Champion Peter Wright - who is one of the PDC stars supporting THE BIG 180.
Check your prostate cancer risk in just 30 seconds with the Prostate Cancer UK online risk-checker.