Professional sports betting company NEO.bet have been announced as the new main sponsor of European Tour events in Germany and Austria.
Outstanding atmosphere, pure emotions & enthusiastic fans - attributes that the sport of darts combines like no other.
Darts offers great potential and has experienced unparalleled growth in recent years. The speed of the game offers spectators excitement and fascination.
The European Tour, staged by PDC Europe, comprises a total of 13 events in continental Europe - seven of them in Germany and Austria, where NEO.bet will be the main sponsor.
Werner von Moltke, Chairman of PDC Europe, said: "We are very happy about the partnership with NEO.bet.
"It is important to us not only to gain a sponsor for the European Tour through a strategic partnership, but also to create added value for the spectators.
"NEO.bet will therefore not only be present on stage in the venues."
NEO.bet was one of the very first betting providers to receive an official German license in October 2020.
The company sets itself apart from well-known brands and competitors with innovative products such as the LIVE Odds Boost or the Personal Bet Configurator, which allows customers to create their own individual odds.
In the Bundesliga, NEO.bet is a partner of Werder Bremen, among others, and advertises with brand ambassador Laura Wontorra.
Experienced software developers from the sports betting industry in Germany developed the platform six years ago.
NEO.bet Managing Director Galina Werner: "Darts is booming, darts is exciting and is becoming more and more popular. That's why it was a logical next step for us to no longer limit our sponsorship activities to soccer.
"NEO.bet generally stands for speed and innovation. We are really looking forward to the European Tour and, together with the PDC Europe, guarantee to provide fans with plenty of action, fun and exceptional prizes. Game on!"
The first event featuring the new main sponsor will be the NEO.bet German Darts Grand Prix, which will take place from March 30-April 1 at Zenith in Munich.
Tickets for the PDC European Tour are available through PDC Europe.