The Professional Darts Corporation is delighted to welcome Haier as an Official Partner of the 2025 World Cup of Darts.
Haier HVAC, a leading manufacturer of climate solutions, which includes Heating, Air Conditioning & Energy product ranges, will feature on the shirt sleeve of every player and on the main event set at the World Cup of Darts.
Taking place from June 12-15 in Frankfurt, the PDC Premier Event will see 40 nations from around the world competing for the prestigious title and £450,000 in prize money.
World Champion Luke Littler is in line to make his debut alongside world number one Luke Humphries for reigning champions England, while Michael van Gerwen will lead three-time champions the Netherlands.
PDC Head of Commercial Adam Perfect commented: "We are pleased to welcome Haier as an event partner of the World Cup of Darts.
"The multi-national reach of the Haier brand aligns with the global nature of the World Cup of Darts and we look forward to working with them on a successful event."
The partnership will see activations across the World Cup of Darts to engage with over 20,000 attendees at the Eissporthalle in Frankfurt, as well as hosting key customers and clients at the event.
There will be a wide range of content being shared across Haier HVAC social media channels involving the worlds top players. Follow to make sure you don’t miss out on exclusive content, promotions and competitions.
Haier HVAC CEO Bob Cowlard said: “Partnering with the PDC for the Darts World Cup contributes to our growing portfolio of sports sponsorship activities.
"Being involved with this prestegious event gives our brand undeniable European and Global coverage whilst aligning with key trade audiences that enjoy watching and attending the darts.”
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