Werner have marked their return to darts after being unveiled as the new PDC’s Official Ladder Partner in an innovative deal which also sees the introduction of the Werner Rankings Ladder.
Werner join an ever-growing list of brands to partner with the PDC, which will see them promoted across all PDC channels and visible at multiple PDC events throughout the year, with on-stage signage to be complemented by visibility on the shirt sleeve of every player at the Grand Slam of Darts.
The partnership will also see the brand take ownership of the PDC world rankings, which will now become the ‘Werner Rankings Ladder’ and will be visible across all PDC media channels.
Werner is a world leader in the manufacturing and distribution of ladders and has previously worked with the PDC and high-profile darts stars.
The fan-favourite ‘Gravity Darts’ game will return to Fan Villages at the Winter Gardens during July’s World Matchplay and Alexandra Palace for the World Darts Championship, giving fans the chance to win big prizes by dropping darts from a Werner Megastep Platform Ladder onto a dartboard below.
Werner will also create bespoke content with leading PDC players, as well as offering exclusive prizes for darts fans throughout the year.
PDC Head of Commercial Adam Perfect commented: “It’s great to welcome Werner back into darts for an exciting new partnership with the PDC.
“Werner are global market leaders, and we are already working with the brand on a number of exciting activation ideas to run across all our platforms.
“This includes the return of the iconic ‘Gravity Darts’ - which was a hugely popular game at our events - as well as the introduction of the ‘Werner Rankings Ladder’ for the first time to showcase our world rankings.”
Bushra Imtiaz, Werner’s Head of Marketing UK, added: “This is more than a sponsorship – it’s a strategic alignment of two category leaders within their respective industries; and we are thrilled to partner with the PDC and be part of a sport that not only resonates with our customer base but continues to grow in popularity and cultural relevance.
"It provides us with a unique opportunity to connect with millions of fans through a shared passion and desire for high-level performance.
“Werner will ignite its sponsorship of the darts through high-impact brand activations including on-stage signage at the World Matchplay taking place at Blackpool’s legendary Winter Gardens.
“In addition, Werner will be creating bespoke content with leading PDC players throughout the year, as well as offering exclusive prizes for darts fans. The partnership will enable the Werner brand to take ownership of the PDC world rankings, which will now become the ‘Werner Rankings Ladder’ and be visible across all PDC media channels.”
For more details about Werner, visit www.wernerco.com or search 'Werner Ladders UK' on social media.
The ‘Gravity Darts’ game will be next available to fans attending the World Matchplay from July 19-27, located in the Fan Village area adjacent to the main arena at the Winter Gardens.