BOYLE Sports has donated £10,000 to the Motor Neurone Disease Association after enhancing the total raised following a week of stellar darts at the BOYLE Sports World Grand Prix.
The leading bookmaker was the title sponsor for the famous double-start tournament, which was won on Sunday evening by Luke Littler at the Mattioli Arena in Leicester.
BOYLE Sports had pledged a donation of £20 for every double 20 hit during the tournament and Littler’s winning dart in Sunday’s finale was fittingly the 404th time the ‘tops’ target had been hit across the week.
That meant a total of £8,080 had been raised as the world champion celebrated his first World Grand Prix title, defeating Luke Humphries 6-1 in the final. However, BOYLE Sports announced afterwards it would boost the pot further, taking the total donation to £10,000.
Littler, who led the double 20 stats with a whopping 78 hit before he lifted the trophy, was asked to choose the beneficiary and opted for the Motor Neurone Disease Association.
Gill Blake-Swift, Director of Brand for BOYLE Sports, said: “What a fantastic effort from the players and we’re thrilled to see the darts community rally behind such an important cause. We are proud to support the Motor Neurone Disease Association with this £10,000 donation and we hope it helps advance the vital research and care they carry out for a cause close to so many hearts.”
Adam Perfect, PDC Head of Commercial, said: “This was a fantastic gesture by BOYLE Sports and we would like to thank them for their generosity. The Motor Neurone Disease Association is an incredibly deserving charity and this contribution, as chosen by Luke, will help make a difference to the outstanding work they do.”
Click here for further information about the Motor Neurone Disease Association.