COURAGE BEST is to become the official beer of darts after signing with the Professional Darts Corporation for two major darts tournaments.
Courage Best will be the Official Beer of the 2007 PartyBets.com Grand Slam of Darts and the 2008 Ladbrokes.com World Darts Championship.
The deal will see iconic beers, Courage Best and Courage Directors stocked at both tournaments in the coming months.
A further phase of the deal will see the tiered seating at Alexandra Palace for the Ladbrokes.com World Championship over Christmas renamed "The Courage Stand".
Chris Lewis, director of marketing for Wells and Young's Brewing Company, said: "Courage Best and darts fit really well together. Over 30,000 pubs have a dart board, and this very British past time is an institution in pubs and homes across the country.
"The Courage Best sponsorship of darts is a key part of the beer's re-launch as it engages both our drinkers and pubs. Throughout the rest of this year, and beyond, Courage Best will effectively be THE drink of darts."
PDC Chief Executive, Tim Darby added: "We're delighted that Courage Best will be the Official Beer for these two major tournaments.
"Courage Best is a nationally recognised beer and it is a pleasure to welcome them as sponsors of the Professional Darts Corporation.
"I'm sure our fans will thoroughly enjoy their beers as well as watching the World Championship from The Courage Stand!"
Click here to visit the official Courage Best website