Haier HVAC Solutions is delighted to announce the continuation of its partnership with the Professional Darts Corporation, extending the collaboration through to the end of 2026.
The deal comes just weeks after Haier announced its sponsorship of Liverpool FC, Paris Saint Germain FC and continuation with ATP Tennis.
The renewed agreement will see Haier HVAC featured prominently at three of the leading darts events in the global calendar over the next 12 months, further strengthening the brand's presence in front of millions of fans worldwide.
The partnership emphasises Haier's commitment to 'Zero Distance' and connecting with its trade and installer network, with darts providing the perfect platform to engage directly with this community.
"Darts is a sport that combines precision, focus, and consistency – qualities we at Haier HVAC strive to deliver through our innovative solutions," said Nikita Patel, European Marketing Manager at Haier HVAC Europe.
"Our extended partnership with the PDC allows us to reach our trade and installer network in a relevant and engaging way.
"We're proud to continue supporting such a dynamic and fast-growing sport."
Haier's continued involvement starts in October 2025 at the World Grand Prix in Leicester.
The week-long event will be broadcasted live on Sky Sports with the top 32 players in the world competing for the prestigious title.
Haier HVAC will also be involved in the 2026 Premier League, which spans from February to May with 17 action-packed nights.
On top of this, Haier HVAC will be present at the World Cup of Darts in Frankfurt as well as the 2026 World Grand Prix next October.
This continued presence demonstrates Haier HVAC's commitment to the UK and European Market with the belief that sport is a great vehicle to drive brand awareness within the industry.
The PDC continues to lead the way in global darts, with its major events reaching record audiences both in arenas and through international broadcasts.
“We're thrilled to be extending our partnership with Haier HVAC Solutions," said PDC Commercial Director Adam Perfect. "Their commitment to innovation mirrors the values we see in professional darts.
"Having Haier's support across our flagship events helps us deliver the very best experience for fans, players, and partners alike."
Through this ongoing partnership, Haier HVAC Solutions continues to align its brand with one of the most exciting and fast-rising sports worldwide, showcasing its cutting-edge HVAC technologies to a passionate and relevant audience.