Wienerberger Ltd has been announced as an official partner of the Professional Darts Corporation under a new sponsorship agreement.
Wienerberger Ltd is the UK’s leading provider of wall, roof and landscaping innovations, offering a broad product portfolio which includes clay facing bricks, specialist engineering bricks, façade solutions, the Corium cladding system, paving and a range of clay, concrete and slate roofing products.
The UK business is part of Wienerberger Building Solutions, founded in 1819 in Vienna, which has developed into the world’s largest producer of bricks and clay blocks over the past two centuries and is represented in 30 countries.
Their partnership with the PDC comes as the company celebrates its 200th anniversary, and is the largest sponsorship undertaken by Wienerberger in the UK.
“We’re thrilled to be a sponsor of the PDC,” said Wienerberger Marketing Manager Daniel Cheung. “Our partnership is a first of this size for our brand, but darts is a great fit for colleagues and customers across our UK business units.
“The combination of fun and sporting excellence makes darts unique, and we’re looking forward to being involved across the UK at PDC events throughout the coming year.
“Many of our customers know us for our brick products, but our partnership with the PDC gives us a great opportunity to introduce them to our full range, which includes paving, façade systems and roofing products via our Sandtoft and Keymer brands.”
PDC Chief Executive Matthew Porter said: “It gives us great pleasure to welcome Wienerberger as our latest partner through this sponsorship. Their status as a market-leader in their field and reputation as an innovative brand makes for a great fit with the PDC.”
Wienerberger will enjoy a presence at forthcoming PDC tournaments including the William Hill World Darts Championship, while fans will be able to win PDC event tickets through exclusive competitions.
To find out more about Wienerberger visit www.wienerberger.co.uk, follow @wienerbergeruk on Twitter or like wienerbergeruk on Facebook.