WKD's high-profile sponsorship association with the world of darts builds to a climax in December when the Ladbrokes World Darts Championship begins in London.
The leading RTD is the PDC's Official Drink for three key tournaments in 2011, the last of which takes place at Alexandra Palace from December 15-January 2.
The three-event deal also saw WKD feature prominently at the Sky Bet Mobile World Matchplay in July in Blackpool and at the William Hill Grand Slam of Darts in Wolverhampton next week.
The three tournaments cover 38 days in total, with live coverage on Sky Sports reaching 18 million TV viewers and event presence profiling WKD to the 65,000 fans attending in person.
Darts fans at Alexandra Palace will be able to enjoy WKD through sampling activity and an interactive game at the specially-constructed 'WKD Bar; in the Fanzone, which will give attendees a chance to win this season's most sought-after seasonal headgear: a WKD Turkey Head hat!
Two darts-themed jugs will be exclusively available at the Alexandra Palace tournament:
Cheeky Check-out - WKD Blue, Port, lemonade and lots of ice
Tasty 180 - WKD Purple, Blackcurrant Sourz, lemonade and lots of ice
The brand will also bring its trademark humour to proceedings with witty on-site advertising featuring darts-related themes such as 'One-hundred-and-tasty' and 'WKD - as tasty as a nine-dart finish'.
WKD has been maximising its darts associations through innovative promotions and in-outlet activities.
In the lead up to each tournament, sought-after tickets to sold-out key sessions have been offered as prizes via social networking sites.
Online promotions have also given consumers the chance to win darts shirts signed by leading players, and other darts-related merchandise.
To leverage the darts partnership and bring the activity to life, WKD has also run darts-themed activities in selected on-trade outlets.
Debs Carter, marketing director for Beverage Brands, owner of WKD, says: "It's been great to expand our involvement with the PDC and see WKD step up on the oche with a really comprehensive programme of sponsorship and in-outlet support in 2011.
"The forthcoming tournaments will bring 2011 to a close for darts fans in a truly WKD style!"