TO celebrate the launch of this year's McCoy's Premier League Darts season, McCoy's have launched two special limited-edition flavours!
Following the huge success of McCoy's first year as the title sponsors of the McCoy's Premier League Darts and as a partner of the PDC, the leading crisp brand have introduced two new additions to their range.
The tasty 'Bullseye Bangers' and 'Treble Cheese & Worcester Sauce' crisps will be available throughout the McCoy's Premier League Darts season.
In addition, McCoy's have launched their Mega Darts promotion, which will allow fans who purchase packets of McCoy's crisps to enter an exciting darts-themed competition.
"These delicious darts-inspired McCoy's Limited Edition flavours are sure to hit the spot if you get peckish in mid-match!" said George Johnston, the Marketing Director of KP Snacks.
"Look our for our special McCoy's Mega Darts pack in store or visit www.mccoys.co.uk to join in and win some fantastic prizes.
"Darts is increasing in popularity, and this partnership has delivered huge exposure, particularly through Sky Sports' television coverage, which has helped to drive sales and allowed us to further engage with McCoy's target consumer."