Krombacher Deal For PDC Europe

Unibet European Championship (Lawrence Lustig, PDC)

KROMBACHER has been unveiled as the official beer partner of PDC Europe for their 16 tournaments during 2018.

PDC Europe, the PDC's partners for staging PDC events in continental Europe, will enjoy a busier year than ever in 2018, with events being held in Germany, the Netherlands, Austria, Denmark and Gibraltar.

Around 250,000 fans will attend PDC Europe events during 2018, including the Unibet European Championship in Dortmund in October following the tournament's return to Germany.

PDC Europe have now announced Krombacher brewery as the new official beer partner for 2018 in a partnership which includes pouring rights at tournament venues and competitions for fans to win great prizes.

Uwe Riehs, Managing Director Marketing of Krombacher Brewery said: "Darts is a cult sport and the mix of sport and party always inspires people.

"We are looking forward to our co-operation with PDC Europe and to bring Krombacher to such an enthralling sport."

Werner von Moltke, President of PDC Europe, added: "We are very much looking forward to the partnership with Krombacher. It is an accolade for us that shows that darts is now also relevant for top brands in Germany.

"Krombacher has once again proven to be a pioneer as they will actively work with PDC Europe and use the darts theme through their own sales and communication channels.

"I am convinced that we have found two strong partners here who will work very well together."

Tickets for PDC Europe events are available now via