RILEYS - the pool and snooker operator fast-becoming a leading player in the world of darts - are the new main sponsors of the Professional Darts Corporation's UK Open.
The event - now officially called the Rileys Darts Zones UK Open - takes place at the Reebok Stadium, home of Bolton Wanderers Football Club, from Thursday June 3 to Sunday June 6.
The tournament's prize fund is £200,000, with £40,000 to the winner. All sessions will be screened live on Sky Sports in High Definition.
Rileys Chief Executive Maurice Kelly said: "Rileys are proud to become the official main sponsor such a great tournament.
"We're committed to investing in darts at grass roots and the professional level. The Rileys Darts Zones UK Open sponsorship gives us the perfect opportunity to do both.
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"We're committed to investing in darts at grass roots and the professional level," Rileys Chief Executive Maurice Kelly. |
PDC Chairman Barry Hearn said: "We're delighted that Rileys are to sponsor the Rileys Darts Zones UK Open.
"They have recently become a valued partner of the PDC. Their successful staging of the Amateur Qualifiers for the UK Open in their Rileys Darts Zones shows what a great innovation they are for grass roots darts players.
"We look forward to working with them at the Rileys Darts Zones UK Open for what will be a memorable tournament."
The Rileys Darts Zones UK Open is affectionately known as 'the FA Cup of Darts'. The free draw format puts 32 Rileys qualifiers and ten BDO County qualifiers up against the top 96 PDC professionals, with play being held on eight stages simultaneously at the Reebok Stadium.
The Rileys qualifiers came through nationwide regional heats played in the Darts Zones at Rileys clubs.
To find your nearest Darts Zone please visit www.rileys.co.uk
Tickets for the Rileys Darts Zones UK Open are available on 0844 871 2932 or in person from the Reebok Stadium Box Office.